In 2019, more than ** percent of online shoppers who used social commerce mini-programs were female. Meanwhile, the female users of brand-operated mini programs reached as high as **** percent. The most popular WeChat e-commerce mini-program that year was Pinduoduo.
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199IT. (January 8, 2020). Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT. "Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type." Chart. January 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT. (2020). Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT. "Gender Distribution of Online Consumers Who Shopped in Mini-programs in China in 2019, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Jan 2020, /statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
199IT, Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type ÌÇÐÄÆƽâ°æ, /statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/ (last visited July 22, 2026)
Gender distribution of online consumers who shopped in mini-programs in China in 2019, by type [Graph], 199IT, January 8, 2020. [Online]. Available: /statistics/1132443/china-gender-distribution-of-ecommerce-mini-program-users-by-type/
