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Share of subscription video on demand (SVOD) users who share their subscription with others outside their household in the United States in June 2019 and July 2020

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Source

Release date

August 2020

Region

United States

Survey time period

June to July 2020

Number of respondents

2019: 1,116; 2020: 1,990

Age group

18 years and older

Method of interview

Telephone interview

Citation formats

Share of SVOD users who share their accounts with others U.S. 2019-2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 28, 2020
A survey held in the United States in July 2020 found that Netflix users are more likely to share their subscription to the service with others outside their household, with ** percent reporting that they did so, compared to just twenty percent of Amazon Prime Video subscribers. Account sharing increased across all three platforms between 2019 and 2020, but whilst Netflix and Hulu saw only to **** percent more users admitting to account sharing, the share of respondents who shared their Amazon Video account with others doubled in the same time period.
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