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Share of Gen Z and millennial internet users that know at least one Influencer in Peru in 2019

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Sources

Release date

October 2019

Region

Peru

Survey time period

2019

Number of respondents

800 respondents

Age group

18-70 years

Method of interview

Face-to-face interview

Supplementary notes

The source does not give the exact date of survey.

According to the source, a member of Generation Z (or GenZer) was aged between 18 and 19, while a member of Generation Y (or millennial) was aged between 20 and 36 years.

Citation formats

Peru: Gen Z & millennial online users that know an Influencer 2019

Published by Thuy D., Jun 29, 2020
During a survey conducted in 2019, around ** percent of respondents aged between 18 and 19 (Gen Z) internet users in Peru stated that they knew at least one influencer, against ** percent of millennial participants. As of June 2020, most influencers on Instagram in Peru were nano-influencers – that is, with between ** to ** followers.
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