Original survey question: "Why did you decrease your e-commerce activity/ made less online purchases during this time? (up to two answers are allowed)"
The survey was conducted among 148 female and 170 male South Koreans.
Citation formats
Reasons for online shopping decrease COVID-19 pandemic South Korea 2020, by gender
According to a survey conducted by , around **** percent of female respondents stated that their online purchases decreased during the COVID-19 pandemic because they have been affected by the economic impact of the COVID-19 pandemic and tried to reduce unnecessary expense. The same survey found that around **** percent of surveyed purchased more online during the pandemic.
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Rakuten Insight. (June 11, 2020). Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. (2020). Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight. "Reasons for Decreased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
Rakuten Insight, Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender ÌÇÐÄÆƽâ°æ, /statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/ (last visited August 05, 2026)
Reasons for decreased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by gender [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1127882/south-korea-reason-for-decreased-online-purchases-during-covid-19-pandemic-by-gender/
