Original survey question: "Why did you increase your e-commerce activity/ made more online purchases during this time? (up to three answers are allowed)"
The survey was conducted among 2,592 female and 2,779 male South Koreans.
Citation formats
Reasons for online shopping increase COVID-19 pandemic South Korea 2020, by age group
According to a survey conducted by , around **** percent of respondents aged 55 years and above stated that their online purchases increased during the COVID-19 pandemic because they were practicing social distancing. The same survey found that around **** percent of surveyed purchased more online during the pandemic.
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Rakuten Insight. (June 11, 2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group." Chart. June 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight. (2020). Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight. "Reasons for Increased Online Purchases among Consumers during Covid-19 Pandemic in South Korea as of May 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2020, /statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
Rakuten Insight, Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/ (last visited August 01, 2026)
Reasons for increased online purchases among consumers during COVID-19 pandemic in South Korea as of May 2020, by age group [Graph], Rakuten Insight, June 11, 2020. [Online]. Available: /statistics/1127859/south-korea-reason-for-increased-online-purchases-during-covid-19-pandemic-by-age-group/
