In 2019 a study was conduced to gauge the state of event marketing among industry professionals around the globe. The survey results show that when it comes to the choice between visitor promotion and exhibitor promotion the latter has slightly more traction, with ** percent of event money going into exhibitor promotion.
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The Social Effect. (February 20, 2020). Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. "Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019." Chart. February 20, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. (2020). Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect. "Share of Event Budgets Devoted to Visitor Promotion Vs. Exhibitor Promotion According to Industry Professionals Worldwide in 2019." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2020, /statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
The Social Effect, Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 ÌÇÐÄÆƽâ°æ, /statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/ (last visited July 31, 2026)
Share of event budgets devoted to visitor promotion vs. exhibitor promotion according to industry professionals worldwide in 2019 [Graph], The Social Effect, February 20, 2020. [Online]. Available: /statistics/1126302/event-budget-share-devoted-to-exprom-vs-visprom-worldwide/
