Apple led the ranking of the leading smartwatch vendors worldwide in the fourth quarter of 2025, having accounted for ** percent of total shipments. To compare, Huawei ranked second with a **-percent market share, which was **** percentage points down from the previous quarter.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Counterpoint Research. (March 24, 2026). Smartwatch unit shipment share worldwide from 1st quarter 2018 to 4th quarter 2025, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/910862/worldwide-smartwatch-shipment-market-share/
Counterpoint Research. "Smartwatch unit shipment share worldwide from 1st quarter 2018 to 4th quarter 2025, by vendor." Chart. March 24, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/910862/worldwide-smartwatch-shipment-market-share/
Counterpoint Research. (2026). Smartwatch unit shipment share worldwide from 1st quarter 2018 to 4th quarter 2025, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/910862/worldwide-smartwatch-shipment-market-share/
Counterpoint Research. "Smartwatch Unit Shipment Share Worldwide from 1st Quarter 2018 to 4th Quarter 2025, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Mar 2026, /statistics/910862/worldwide-smartwatch-shipment-market-share/
Counterpoint Research, Smartwatch unit shipment share worldwide from 1st quarter 2018 to 4th quarter 2025, by vendor ÌÇÐÄÆƽâ°æ, /statistics/910862/worldwide-smartwatch-shipment-market-share/ (last visited July 25, 2026)
Smartwatch unit shipment share worldwide from 1st quarter 2018 to 4th quarter 2025, by vendor [Graph], Counterpoint Research, March 24, 2026. [Online]. Available: /statistics/910862/worldwide-smartwatch-shipment-market-share/
