During the second quarter of 2024, ** percent of respondents in the Philippines stated that they purchased a product or service online each week. Online grocery shopping was also among their leading e-commerce activity in that period.Â
Online shopping market
Filipino online consumers gradually turned to e-commerce platforms for their retail purchases, especially at the height of the pandemic, with items ranging from mobile phones to beverages. These platforms provide more shopping variety and oftentimes competitive prices in comparison to physical retail stores. This changing shopping habit has resulted in an increasing e-commerce market size, which was estimated to grow massively in 2030.Â
Online shopping habits
Most Filipino online shoppers are Gen Zs and Millennials, which are also the country's most dominant internet user population. According to a January 2023 survey, about a ** of Filipinos shopped online once a month, with around ** percent even shopping daily.Â
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DataReportal, & We Are Social, & Meltwater. (November 5, 2025). Online shopping activities each week of internet users in the Philippines as of the 2nd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal, und We Are Social, und Meltwater. "Online shopping activities each week of internet users in the Philippines as of the 2nd quarter 2025." Chart. November 5, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal, We Are Social, Meltwater. (2025). Online shopping activities each week of internet users in the Philippines as of the 2nd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal, and We Are Social, and Meltwater. "Online Shopping Activities Each Week of Internet Users in The Philippines as of The 2nd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Nov 2025, /statistics/1125430/philippines-e-commerce-activities-internet-users/
DataReportal & We Are Social & Meltwater, Online shopping activities each week of internet users in the Philippines as of the 2nd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1125430/philippines-e-commerce-activities-internet-users/ (last visited July 15, 2026)
Online shopping activities each week of internet users in the Philippines as of the 2nd quarter 2025 [Graph], DataReportal, & We Are Social, & Meltwater, November 5, 2025. [Online]. Available: /statistics/1125430/philippines-e-commerce-activities-internet-users/
