According to a December 2024 survey, the most preferred method for booking holidays among travelers in the United Kingdom was directly with airlines and hotels, with ** percent citing it as one of their chosen booking channels. Meanwhile, ** percent said they used online travel agencies such as Expedia or Booking.com.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
YouGov. (December 9, 2024). Preferred methods of booking holidays in the United Kingdom as of December 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1283467/preferred-methods-to-book-next-overseas-holiday-uk/
YouGov. "Preferred methods of booking holidays in the United Kingdom as of December 2024." Chart. December 9, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1283467/preferred-methods-to-book-next-overseas-holiday-uk/
YouGov. (2024). Preferred methods of booking holidays in the United Kingdom as of December 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1283467/preferred-methods-to-book-next-overseas-holiday-uk/
YouGov. "Preferred Methods of Booking Holidays in The United Kingdom as of December 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Dec 2024, /statistics/1283467/preferred-methods-to-book-next-overseas-holiday-uk/
YouGov, Preferred methods of booking holidays in the United Kingdom as of December 2024 ÌÇÐÄÆƽâ°æ, /statistics/1283467/preferred-methods-to-book-next-overseas-holiday-uk/ (last visited July 23, 2026)
Preferred methods of booking holidays in the United Kingdom as of December 2024 [Graph], YouGov, December 9, 2024. [Online]. Available: /statistics/1283467/preferred-methods-to-book-next-overseas-holiday-uk/
