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Most complained about online retailers during Black Friday in Brazil in 2019 (in 1,000s)

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Source

Release date

February 2020

Region

Brazil

Survey time period

November 27, 2019 to January 30, 2020*

Supplementary notes

* In 2019, Black Friday took place on November 29. According to the source, the complaints were registered on website Reclame Aqui from 11 a.m. Wednesday, November 27, 2019, to 11:59 p.m. Friday, January 31, 2020. Within the period analyzed, internet users could file a complaint and specify if their problem was related to an order made during the 2019 Black Friday shopping season.

Figures have been rounded.

Citation formats

Black Friday: number of complaints by online retailer Brazil 2019

Published by
Yihan Ma,
May 26, 2020
From November 27, 2019 to January 31, 2020, approximately **** thousand complaints on purchases made on Americanas.com's marketplace during the 2019 Black Friday shopping season in Brazil were registered on Reclame Aqui. Furthermore, Americanas.com's first-party sales ranked sixth with *** thousand complaints, while the marketplace operations of Shoptime and Submarino had **** thousand and **** thousand complaints respectively. Americanas.com, Shoptime, and Submarino are e-tail brands owned by B2W, headquartered in Rio de Janeiro, Brazil. Reclame Aqui is a Brazilian website that publicizes consumers' complaints on issues not initially solved by products and services providers.
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Black Friday e-commerce in BrazilMercado LibreWhatsApp in BrazilInternet usage in Latin AmericaE-commerce in Latin America
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