| Characteristic | A month before | A week before | During Ramadan |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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Source
Sources
Release date
May 2019
More information
Region
Indonesia
Survey time period
2019
Supplementary notes
The demographic breakdown was defined as follows:
Millennials: Males and females aged between 18-34 years
Mudik traveler: Annual home comers who undertake mudik travel
Fitness enthusiasts: Health & fitness freaks who are spotted near gym & fitness centers
Business professionals: White-collared earning class seen in business locations
Affluent audience: Wealthy Indonesians who are seen in plush localities
Digital natives: True mobile first users who use mobile wallets, finance & shopping apps
Hijabista: Female 18+, who are frequently seen at mosques & religious places
Housewives: Female 25+ who are predominantly seen at home locations, retail outlets & schools/daycares in a day.
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