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Online advertising spending growth of internet pharmacies in Russia in 1st quarter 2020

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Sources

Release date

March 2020

Region

Russia

Survey time period

Q1 2020

Supplementary notes

According to the source, the study was conducted to look at the impact of the coronavirus epidemic as well as the legal changes that entered into force on April 1, 2020, allowing online sales of medication not requiring a prescription.

Citation formats

Online ad spend growth of internet pharmacies in Russia 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 29, 2020

The pharmacy website Asna.ru in Russia increased its spending on digital advertising by *** percent in the first quarter of 2020 compared to the corresponding period of the previous year. The online pharmacy Apteka.ru saw an ** percent growth in its online ad spend. The reasons behind it could be the COVID-19 outbreak in Russia as well as the law allowing online pharmacies to sell over-the-counter medication that entered into force on April 1, 2020.

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