| Characteristic | Dining | Moviegoing | Travel |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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April 2020
China
March 2020
1,530 respondents
among users who purchased movie tickets on Maoyan's platform
Questionnaire
The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.
The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.
Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.
Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.
