among users who purchased movie tickets on Maoyan's platform
Method of interview
Questionnaire
Supplementary notes
The survey was conducted among respondents who were:
52% male and 48% female.
36% under 25 years old and 64% aged 25 years and above.
19% from the first-tier cities, 47% lived in second-tier cities and 34% from third- and fourth-tier cities.
The gender, age ratio, and city distribution of the respondents simulated the overall distribution of cinema audiences.
Note: Values may not add up to 100 percent due to possible non-responses or other reasons not stated by the source.
Citation formats
Resumption rate of offline leisure activities after COVID-19 in China 2020
According to the survey conducted by Maoyan Entertainment and China Film Association, about ** percent of respondents had already resumed ** percent or more of their usual shopping activities after the COVID-19 pandemic. Meanwhile, ** percent said they had returned to ** percent or more of their normal dining activities. Non-rigid leisure activities, such as travel, had a lower resumption rate. Only ** percent of the respondents had resumed ** percent or more of their previous travel activities.
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PR Newswire. (April 14, 2020). Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire. "Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type." Chart. April 14, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire. (2020). Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire. "Resumption Rate of Offline Leisure and Entertainment Activities after Coronavirus (Covid-19) among Cinema Audience in China as of March 2020, by Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2020, /statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
PR Newswire, Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type ÌÇÐÄÆƽâ°æ, /statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/ (last visited July 31, 2026)
Resumption rate of offline leisure and entertainment activities after coronavirus (COVID-19) among cinema audience in China as of March 2020, by type [Graph], PR Newswire, April 14, 2020. [Online]. Available: /statistics/1111575/china-offline-leisure-activities-resumption-rate-after-covid-19/
