The survey question was phrased by the source as follows: "How important is it to you that luxury brands commit to adopting policies that promote environmental protection, social responsibility and ethical behaviour ('sustainable luxury')?"
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Importance of brands adopting sustainable luxury policies in U.S. Q4 2020 - Q3 2025
According to the results of a survey conducted in the third quarter of 2025, almost * of luxury shoppers in the United States thought the adoption of sustainable luxury policies (such as environmental protection, social responsibility and ethical behavior) by luxury brands was very important to them. This issue played a more important role in European luxury consumers' view.
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Altiant. (November 3, 2025). Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 3rd quarter 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant. "Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 3rd quarter 2025." Chart. November 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant. (2025). Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 3rd quarter 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant. "Consumer Opinions on Luxury Brands' Adoption of Sustainable Luxury Policies in The United States from 4th Quarter 2020 to 3rd Quarter 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Nov 2025, /statistics/1290914/consumers-view-on-sustainable-luxury-us/
Altiant, Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 3rd quarter 2025 ÌÇÐÄÆƽâ°æ, /statistics/1290914/consumers-view-on-sustainable-luxury-us/ (last visited July 23, 2026)
Consumer opinions on luxury brands' adoption of sustainable luxury policies in the United States from 4th quarter 2020 to 3rd quarter 2025 [Graph], Altiant, November 3, 2025. [Online]. Available: /statistics/1290914/consumers-view-on-sustainable-luxury-us/
