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Share of online turnover in Central & Eastern Europe from 2016 to 2018, by sales channel*

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Source

Release date

May 2019

Region

Central and Eastern Europe

Survey time period

2016 to 2018

Supplementary notes

* Central & Eastern European countries considered in this study include Croatia, Czechia, Hungary, Poland, Romania, Serbia, Slovakia and Slovenia.

Citation formats

Share of online turnover Central & Eastern Europe 2016-2018, by channel

Published by
Yihan Ma,
Feb 27, 2020
This graph presents the share of online turnover in selected Central & Eastern European countries from 2016 to 2018, sorted by sales channel. Pureplay online retailers held approximately two thirds of the market share in Central & Eastern European over this period, although sales in 2018 represented a slight shift towards click & mortar retailers, as they increased their share of sales from ** percent to ** percent.
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Topics

Multichannel retail in the UKE-commerce in the United Kingdom (UK)Online shopping in EuropeHigh street retail in the United Kingdom (UK)
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