*The Spring Festival was between January 24 and 30 in 2020. The time period before Spring Festival in 2020 referred to the period from January 17 to 23.
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Smart TV usage distribution during Chinese New Year in China 2020, by duration
In China, Spring Festival is not only a travel season, but also a golden time for media advertising. During the week of Chinese New Year in 2020, over half of the smart TV users turned on their TV for more than *** hours per day, indicating an increase of ** percent compared to the week before the festival.
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GozenData. (February 17, 2020). Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData. "Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration." Chart. February 17, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData. (2020). Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData. "Distribution of Smart Tv Daily Usage during Spring Festival in China in January 2020, by Duration." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Feb 2020, /statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
GozenData, Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration ÌÇÐÄÆƽâ°æ, /statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/ (last visited July 28, 2026)
Distribution of smart TV daily usage during Spring Festival in China in January 2020, by duration [Graph], GozenData, February 17, 2020. [Online]. Available: /statistics/1098834/china-smart-tv-daily-usage-duration-distribution-during-lunar-new-year/
