According to a study conducted in Italy in 2020, shampoos and conditioners for men cost on average ** percent more than those for women. Moreover, body lotions marketed to men were about ** percent more expensive than body lotions targeted to women.
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Gruppo GEDI. (February 19, 2020). Products marketed to men that cost more compared to products for women in Italy in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1098543/products-marketed-to-men-that-cost-more-than-products-for-women-in-italy/
Gruppo GEDI. "Products marketed to men that cost more compared to products for women in Italy in 2020." Chart. February 19, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1098543/products-marketed-to-men-that-cost-more-than-products-for-women-in-italy/
Gruppo GEDI. (2020). Products marketed to men that cost more compared to products for women in Italy in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1098543/products-marketed-to-men-that-cost-more-than-products-for-women-in-italy/
Gruppo GEDI. "Products Marketed to Men That Cost More Compared to Products for Women in Italy in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Feb 2020, /statistics/1098543/products-marketed-to-men-that-cost-more-than-products-for-women-in-italy/
Gruppo GEDI, Products marketed to men that cost more compared to products for women in Italy in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1098543/products-marketed-to-men-that-cost-more-than-products-for-women-in-italy/ (last visited August 06, 2026)
Products marketed to men that cost more compared to products for women in Italy in 2020 [Graph], Gruppo GEDI, February 19, 2020. [Online]. Available: /statistics/1098543/products-marketed-to-men-that-cost-more-than-products-for-women-in-italy/