According to a study conducted in Italy in 2020, face moisturizers for women cost on average ** percent more than those for men. Moreover, deodorants marketed to women were twice as expensive as deodorants targeted to men.
Additionally, in a survey of 2020, about ** percent of respondents in Italy believed that products for women were more expensive than male and gender neutral products.
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Gruppo GEDI. (February 19, 2020). Products marketed to women that cost more compared to the equivalents for men in Italy in 2020 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 07, 2026, from /statistics/1098537/products-marketed-to-women-costing-more-than-the-equivalents-for-men-italy/
Gruppo GEDI. "Products marketed to women that cost more compared to the equivalents for men in Italy in 2020." Chart. February 19, 2020. ÌÇÐÄÆÆ½â°æ. Accessed August 07, 2026. /statistics/1098537/products-marketed-to-women-costing-more-than-the-equivalents-for-men-italy/
Gruppo GEDI. (2020). Products marketed to women that cost more compared to the equivalents for men in Italy in 2020. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 07, 2026. /statistics/1098537/products-marketed-to-women-costing-more-than-the-equivalents-for-men-italy/
Gruppo GEDI. "Products Marketed to Women That Cost More Compared to The Equivalents for Men in Italy in 2020." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 19 Feb 2020, /statistics/1098537/products-marketed-to-women-costing-more-than-the-equivalents-for-men-italy/
Gruppo GEDI, Products marketed to women that cost more compared to the equivalents for men in Italy in 2020 ÌÇÐÄÆÆ½â°æ, /statistics/1098537/products-marketed-to-women-costing-more-than-the-equivalents-for-men-italy/ (last visited August 07, 2026)
Products marketed to women that cost more compared to the equivalents for men in Italy in 2020 [Graph], Gruppo GEDI, February 19, 2020. [Online]. Available: /statistics/1098537/products-marketed-to-women-costing-more-than-the-equivalents-for-men-italy/