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Most popular online brands in Japan in 2024, based on average monthly reach

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Source

Release date

December 2024

Region

Japan

Survey time period

January to October 2024

Special properties

average monthly reach during the surveyed period; based on use at brand level

Method of interview

Online survey

Supplementary notes

The source did not include services of mobile carriers.

The reach was estimated based on the total population of people aged two years or older in Japan.

Citation formats

Leading internet brands in Japan 2024, based on average monthly reach

Published by Thuy D., Sep 5, 2025

Google was the leading internet brand in Japan in 2024, with an average monthly reach of **** percent. It was followed by Yahoo Japan, the messenger service LINE, and YouTube.

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