* The 2024 survey took place in the period from May 15 to 26, 2024.
The survey question was asked in the following wording: "One always/ usually pays attention to the following fair trade seals when grocery shopping: fair trade seal, which identifies products during the production of which certain social and ecological criteria were met." Figures for previous years are based on earlier source information.
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Buying fair trade products in Germany 2021-2024, by gender
According to the survey at hand, in 2024 around ** percent of women in Germany paid attention to the fair trade seal when shopping for groceries, compared to just under ** percent of men. Figures did not change significantly during the specified timeline.
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BMEL. (September 24, 2024). Do you pay attention to the fair trade seal when grocery shopping? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1094031/buying-fair-trade-products-by-gender-germany/
BMEL. "Do you pay attention to the fair trade seal when grocery shopping? ." Chart. September 24, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1094031/buying-fair-trade-products-by-gender-germany/
BMEL. (2024). Do you pay attention to the fair trade seal when grocery shopping? . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1094031/buying-fair-trade-products-by-gender-germany/
BMEL. "Do You Pay Attention to The Fair Trade Seal When Grocery Shopping? ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 24 Sep 2024, /statistics/1094031/buying-fair-trade-products-by-gender-germany/
BMEL, Do you pay attention to the fair trade seal when grocery shopping? ÌÇÐÄÆƽâ°æ, /statistics/1094031/buying-fair-trade-products-by-gender-germany/ (last visited July 31, 2026)
Do you pay attention to the fair trade seal when grocery shopping? [Graph], BMEL, September 24, 2024. [Online]. Available: /statistics/1094031/buying-fair-trade-products-by-gender-germany/
