Home delivery services use in Germany 2025| ��ƽ��

Number of people in Germany for whose household groceries are purchased from home delivery services (such as Bofrost, Eismann, etc.) from 2019 to 2025 (in millions)

Characteristic	Number of people in millions
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Release date

June 2025

More information

Region

Germany

Survey time period

2019 to 2025

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Face-to-face interview

Supplementary notes

Information on the population:

Basis is the German-speaking population aged 14 years and older in private households at the place of main residence in Germany.

Information on the entire sample: 2019: 23,318 respondents, extrapolation to 70.60 million people

2020: 23,191 respondents, extrapolation to 70.64 million people

2021: 22,563 respondents, extrapolation to 70.54 million people

2022: 23,015 respondents, extrapolation to 70.60 million people

2023: 23,524 respondents, extrapolation to 70.08 million people

2024: 23,485 respondents, extrapolation to 70.48 million people

2025: 23,075 respondents, extrapolation to 71 million people

Further information on the methodology can be found

This question was asked in the survey with the following wording: ‘Where do you buy the food for your household, from which of these shops? (Circle all of the above!)’

Citation formats

In 2025, there were around **** million people in the German-speaking population aged 14 and over whose households bought food from home delivery services (such as Bofrost, Eismann, etc.). Delivery services for groceries have slowly become more popular in the past years, with the number of users increasing year by year.

The Allensbach Market and Advertising Media Analysis, or AWA for short, determines the attitudes, consumer habits and media use of the German population on a broad statistical basis