estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search
Supplementary notes
The date of release is the date of access.
Citation formats
Top console and video game brands in Brazil 2023, by digital ad spend share
In 2023, Hero Wars-related campaigns accounted for over ** percent of console and video game brands' investments in digital advertising in Brazil. PlayStation held a share of little more than ** percent. According to data collected by another source from ad agencies across the South American country, online channels' share in Brazil's ad spend reached **** percent in 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Admetricks. (March 21, 2024). Leading advertisers among consoles and video games brands in Brazil in 2023, by estimated digital ad spend share [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1091541/brazil-gaming-digital-advertising/
Admetricks. "Leading advertisers among consoles and video games brands in Brazil in 2023, by estimated digital ad spend share." Chart. March 21, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1091541/brazil-gaming-digital-advertising/
Admetricks. (2024). Leading advertisers among consoles and video games brands in Brazil in 2023, by estimated digital ad spend share. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1091541/brazil-gaming-digital-advertising/
Admetricks. "Leading Advertisers among Consoles and Video Games Brands in Brazil in 2023, by Estimated Digital Ad Spend Share." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Mar 2024, /statistics/1091541/brazil-gaming-digital-advertising/
Admetricks, Leading advertisers among consoles and video games brands in Brazil in 2023, by estimated digital ad spend share ÌÇÐÄÆƽâ°æ, /statistics/1091541/brazil-gaming-digital-advertising/ (last visited July 21, 2026)
Leading advertisers among consoles and video games brands in Brazil in 2023, by estimated digital ad spend share [Graph], Admetricks, March 21, 2024. [Online]. Available: /statistics/1091541/brazil-gaming-digital-advertising/
