Information about the population: Base: German-speaking population aged 14 and older in private households in the place of their main residence in the Federal Republic of Germany
Information on total sample: 2023: 23,524 respondents, representing 70.08 million people
Information on target group "Women" 2023: representing 35.54 million people Information on target group "Men" representing 34.54 million people
Further information on methodolgy can be found here.
Citation formats
Interest in social interactions and psychology in Germany in 2023, by gender
In 2023, around **** percent of women and ** percent of men in Germany were especially interested in information about social interactions and psychology. This data is based on a survey conducted in Germany that year. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2023). Interest in information about social interactions and psychology among the German population in 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/
IfD Allensbach. "Interest in information about social interactions and psychology among the German population in 2023, by gender." Chart. June 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/
IfD Allensbach. (2023). Interest in information about social interactions and psychology among the German population in 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/
IfD Allensbach. "Interest in Information about Social Interactions and Psychology among The German Population in 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2023, /statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/
IfD Allensbach, Interest in information about social interactions and psychology among the German population in 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/ (last visited July 29, 2026)
Interest in information about social interactions and psychology among the German population in 2023, by gender [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: /statistics/1087754/social-interactions-psychology-information-interest-by-gender-germany/
