Information about the population: Base: German-speaking population aged 14 and older in private households at the primary place of residence in the Federal Republic of Germany
Information on total sample: 2023: 23,015 respondents, representing 70.08 million people
Information on target group "Women" 2023: representing to 35.54 million people
Information on target group "Men" 2023: representing 34.54 million people
Further information on methodology can be found here.
Almost ** percent of male respondents in Germany can usually find the information they are looking for on the internet. ** percent of women confirmed this statement. This statistic shows the information needs of men and women in Germany in 2023. Figures are based on a survey conducted that year. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2023). German population on statements regarding information needs in 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1086395/information-needs-by-gender-germany/
IfD Allensbach. "German population on statements regarding information needs in 2023, by gender." Chart. June 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1086395/information-needs-by-gender-germany/
IfD Allensbach. (2023). German population on statements regarding information needs in 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1086395/information-needs-by-gender-germany/
IfD Allensbach. "German Population on Statements regarding Information Needs in 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2023, /statistics/1086395/information-needs-by-gender-germany/
IfD Allensbach, German population on statements regarding information needs in 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1086395/information-needs-by-gender-germany/ (last visited July 20, 2026)
German population on statements regarding information needs in 2023, by gender [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: /statistics/1086395/information-needs-by-gender-germany/
