Information about the population: Base: German-speaking population aged 14 and older in private households at the primary place of residence in the Federal Republic of Germany
Information on total sample 2023: 23,524 respondents, projection to 70.08 million people
Information on target group "Women" 2023: representing 35.54 million people
Information on target group "Men" 2023: representing 34.54 million people
Further information on methodology can be found here.
Around ** percent of German men aspired to material wealth and a high income, while almost ** percent of women gave the same answer. This statistic presents the results of a survey conducted in Germany in 2022 regarding the values of the German population, broken down by gender. The Allensbach Market and Advertising Media Analysis (Allensbacher Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis.
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IfD Allensbach. (June 18, 2023). Value system of the German population in 2023, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1086353/system-of-values-by-gender-germany/
IfD Allensbach. "Value system of the German population in 2023, by gender." Chart. June 18, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1086353/system-of-values-by-gender-germany/
IfD Allensbach. (2023). Value system of the German population in 2023, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1086353/system-of-values-by-gender-germany/
IfD Allensbach. "Value System of The German Population in 2023, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 18 Jun 2023, /statistics/1086353/system-of-values-by-gender-germany/
IfD Allensbach, Value system of the German population in 2023, by gender ÌÇÐÄÆƽâ°æ, /statistics/1086353/system-of-values-by-gender-germany/ (last visited July 23, 2026)
Value system of the German population in 2023, by gender [Graph], IfD Allensbach, June 18, 2023. [Online]. Available: /statistics/1086353/system-of-values-by-gender-germany/
