Price discounts available at the time of subsequent purchases are a feature of loyalty programs that definitely builds their attractiveness in the eyes of consumers in Poland in 2019. Older people have a slightly greater problem with indicating what makes such programs attractive, while for the youngest, the social aspect is much more important than for other groups.
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KPMG Poland. (November 21, 2019). Attractiveness of a loyalty program of a brand or a chain of clothing stores with multiple brands in Poland in 2019, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1083038/poland-attractiveness-of-loyalty-programs-of-clothing-stores/
KPMG Poland. "Attractiveness of a loyalty program of a brand or a chain of clothing stores with multiple brands in Poland in 2019, by generation." Chart. November 21, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1083038/poland-attractiveness-of-loyalty-programs-of-clothing-stores/
KPMG Poland. (2019). Attractiveness of a loyalty program of a brand or a chain of clothing stores with multiple brands in Poland in 2019, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1083038/poland-attractiveness-of-loyalty-programs-of-clothing-stores/
KPMG Poland. "Attractiveness of a Loyalty Program of a Brand or a Chain of Clothing Stores with Multiple Brands in Poland in 2019, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Nov 2019, /statistics/1083038/poland-attractiveness-of-loyalty-programs-of-clothing-stores/
KPMG Poland, Attractiveness of a loyalty program of a brand or a chain of clothing stores with multiple brands in Poland in 2019, by generation ÌÇÐÄÆƽâ°æ, /statistics/1083038/poland-attractiveness-of-loyalty-programs-of-clothing-stores/ (last visited July 31, 2026)
Attractiveness of a loyalty program of a brand or a chain of clothing stores with multiple brands in Poland in 2019, by generation [Graph], KPMG Poland, November 21, 2019. [Online]. Available: /statistics/1083038/poland-attractiveness-of-loyalty-programs-of-clothing-stores/
