The source adds the following information: "Reason for not ordering online: Share of individuals who prefer to shop in person, like to see the product, loyalty to shops or force of habit".
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Preferring in-store shopping to online shopping in the Nordics 2017, by country
Among the Nordic countries, Finns were the ones who were most reluctant to shop online. ** percent of them would rather shop in-store, whereas the corresponding figure for Danes was only ** percent.
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Ecommerce Europe, & EuroCommerce. (June 7, 2019). Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 05, 2026, from /statistics/1077226/preferring-in-store-shopping-to-online-shopping-in-the-nordics-2017-by-country/
Ecommerce Europe, und EuroCommerce. "Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country." Chart. June 7, 2019. ÌÇÐÄÆÆ½â°æ. Accessed August 05, 2026. /statistics/1077226/preferring-in-store-shopping-to-online-shopping-in-the-nordics-2017-by-country/
Ecommerce Europe, EuroCommerce. (2019). Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 05, 2026. /statistics/1077226/preferring-in-store-shopping-to-online-shopping-in-the-nordics-2017-by-country/
Ecommerce Europe, and EuroCommerce. "Share of Individuals Preferring In-store Shopping to Online Shopping in The Nordics in 2017, by Country." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Jun 2019, /statistics/1077226/preferring-in-store-shopping-to-online-shopping-in-the-nordics-2017-by-country/
Ecommerce Europe & EuroCommerce, Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country ÌÇÐÄÆÆ½â°æ, /statistics/1077226/preferring-in-store-shopping-to-online-shopping-in-the-nordics-2017-by-country/ (last visited August 05, 2026)
Share of individuals preferring in-store shopping to online shopping in the Nordics in 2017, by country [Graph], Ecommerce Europe, & EuroCommerce, June 7, 2019. [Online]. Available: /statistics/1077226/preferring-in-store-shopping-to-online-shopping-in-the-nordics-2017-by-country/