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Market share of the most popular diamond jewelry shapes worldwide in 2025

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Source

Release date

2026

Region

Worldwide

Survey time period

2025

Supplementary notes

*Other includes Asscher-cut, radiant, heart, baguette, trilliant, and the many other shapes that exist in the market, not listed in the table.

Data refers to market share when measured by sales volume.

Citation formats

Market share of most popular diamond jewelry shapes worldwide 2025

Published by
Bruna Rocco,
Apr 16, 2026

In 2025, the vast majority of consumers of diamond jewelry worldwide preferred round-cut diamond jewelry. In contrast, there was a much smaller demand for other diamond jewelry shapes, such as the princess and marquise cuts, which accounted for ****percent and ****percent of market share, respectively.

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