This question was phrased by the source as follows: "For each macro category, do you preferably buy big brands/international or local/national brands? Please consider only branded products, avoiding thinking about unbranded products (i.e. bulk products, variable weight products)"
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Millennials' preferences towards big and local brands 2018, by product type
Italian Millennials expressed their preferences towards local and national brands, according to the type of food product purchased. Concerning packaged food, ** percent of the people interviewed stated that they prefer international brands, although ** percent agreed on a good balance between big and local brands. Most of the interviewees shared the opinion that buying fresh food from local brands was preferable.
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IRI. (October 1, 2018). Italian Millennials' preferences towards big and local brands as in 2018, by product type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI. "Italian Millennials' preferences towards big and local brands as in 2018, by product type." Chart. October 1, 2018. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI. (2018). Italian Millennials' preferences towards big and local brands as in 2018, by product type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI. "Italian Millennials' Preferences towards Big and Local Brands as in 2018, by Product Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Oct 2018, /statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
IRI, Italian Millennials' preferences towards big and local brands as in 2018, by product type ÌÇÐÄÆƽâ°æ, /statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/ (last visited July 31, 2026)
Italian Millennials' preferences towards big and local brands as in 2018, by product type [Graph], IRI, October 1, 2018. [Online]. Available: /statistics/1068109/millennials-preferences-towards-big-and-local-brands-in-italy/
