| Characteristic | Consumer Reach Points in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
May 2020
More information
Region
Chile
Survey time period
2019
Number of respondents
42,800 brands worldwide
Supplementary notes
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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