The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
In 2023, Coca-Cola was the leading beverages brand in Argentina, with million Consumer Reach Points (CRP). Ranking second was Manaos, with **** million CRPs, followed by Baggio, with **** million CRPs.
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Kantar Worldpanel. (June 11, 2024). Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel. "Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel. (2024). Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Argentina in 2023 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel, Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/1067830/most-popular-beverages-brands-argentina-by-reach/ (last visited July 28, 2026)
Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: /statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
