The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Coca-Cola was the most chosen FMCG brand in Latin America in 2023, with ** million Consumer Reach Points (CRP) in the ranking. Ranking second was Colgate, with *** million CRPs, followed by Pepsi, with *** million CRPs.
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Kantar Worldpanel. (June 11, 2024). Leading fast moving consumer goods (FMCG) brands in Latin America in 2023 (in million Consumer Reach Points) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/973946/most-popular-fmcg-brands-latin-america/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Latin America in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/973946/most-popular-fmcg-brands-latin-america/
Kantar Worldpanel. (2024). Leading fast moving consumer goods (FMCG) brands in Latin America in 2023 (in million Consumer Reach Points). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/973946/most-popular-fmcg-brands-latin-america/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Latin America in 2023 (in Million Consumer Reach Points)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Jun 2024, /statistics/973946/most-popular-fmcg-brands-latin-america/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Latin America in 2023 (in million Consumer Reach Points) ÌÇÐÄÆƽâ°æ, /statistics/973946/most-popular-fmcg-brands-latin-america/ (last visited August 03, 2026)
Leading fast moving consumer goods (FMCG) brands in Latin America in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: /statistics/973946/most-popular-fmcg-brands-latin-america/
