In 2024, Frisian Flag, a dairy-based nutritional brand, was the most preferred dairy and dairy substitute brand in Indonesia with a penetration rate of **** percent. This was followed by another dairy-based nutritional brand, Indomilk, with a penetration rate of ** percent.
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Kantar Worldpanel. (April 2, 2026). Most preferred fast-moving consumer goods (FMCG) brands in the dairy and dairy substitute category in Indonesia in 2024, by penetration rate [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 01, 2026, from /statistics/1346828/indonesia-penetration-rate-of-preferred-dairy-and-dairy-substitute-brands/
Kantar Worldpanel. "Most preferred fast-moving consumer goods (FMCG) brands in the dairy and dairy substitute category in Indonesia in 2024, by penetration rate." Chart. April 2, 2026. ÌÇÐÄÆÆ½â°æ. Accessed August 01, 2026. /statistics/1346828/indonesia-penetration-rate-of-preferred-dairy-and-dairy-substitute-brands/
Kantar Worldpanel. (2026). Most preferred fast-moving consumer goods (FMCG) brands in the dairy and dairy substitute category in Indonesia in 2024, by penetration rate. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 01, 2026. /statistics/1346828/indonesia-penetration-rate-of-preferred-dairy-and-dairy-substitute-brands/
Kantar Worldpanel. "Most Preferred Fast-moving Consumer Goods (Fmcg) Brands in The Dairy and Dairy Substitute Category in Indonesia in 2024, by Penetration Rate." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Apr 2026, /statistics/1346828/indonesia-penetration-rate-of-preferred-dairy-and-dairy-substitute-brands/
Kantar Worldpanel, Most preferred fast-moving consumer goods (FMCG) brands in the dairy and dairy substitute category in Indonesia in 2024, by penetration rate ÌÇÐÄÆÆ½â°æ, /statistics/1346828/indonesia-penetration-rate-of-preferred-dairy-and-dairy-substitute-brands/ (last visited August 01, 2026)
Most preferred fast-moving consumer goods (FMCG) brands in the dairy and dairy substitute category in Indonesia in 2024, by penetration rate [Graph], Kantar Worldpanel, April 2, 2026. [Online]. Available: /statistics/1346828/indonesia-penetration-rate-of-preferred-dairy-and-dairy-substitute-brands/