In 2023, the leading brand of toothpaste in the United Kingdom was Colgate Total with *** users. The brand Aquafresh was ranked in second place with around *** users, followed by Sensodyne.
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Kantar. (June 1, 2025). Leading brands of toothpaste in the United Kingdom in 2023, by number of users (in 1,000s) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/304759/leading-brands-of-toothpaste-in-the-uk/
Kantar. "Leading brands of toothpaste in the United Kingdom in 2023, by number of users (in 1,000s)." Chart. June 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/304759/leading-brands-of-toothpaste-in-the-uk/
Kantar. (2025). Leading brands of toothpaste in the United Kingdom in 2023, by number of users (in 1,000s). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/304759/leading-brands-of-toothpaste-in-the-uk/
Kantar. "Leading Brands of Toothpaste in The United Kingdom in 2023, by Number of Users (in 1,000s)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2025, /statistics/304759/leading-brands-of-toothpaste-in-the-uk/
Kantar, Leading brands of toothpaste in the United Kingdom in 2023, by number of users (in 1,000s) ÌÇÐÄÆƽâ°æ, /statistics/304759/leading-brands-of-toothpaste-in-the-uk/ (last visited July 26, 2026)
Leading brands of toothpaste in the United Kingdom in 2023, by number of users (in 1,000s) [Graph], Kantar, June 1, 2025. [Online]. Available: /statistics/304759/leading-brands-of-toothpaste-in-the-uk/
