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Penetration rate of online shopping among internet users in Brazil from 2017 to 2020, by age

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Sources

Release date

May 2020

Region

Brazil

Survey time period

November 2016 to June 2017; November 2017 to May 2018; October 2018 to March 2019; October 2019 to March 2020

Number of respondents

23,490 households*

Age group

10 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

* Number of respondents in 2020.

Figures preceding 2020 come from earlier releases.

Citation formats

Brazil: online shopping penetration 2017-2020, by age

Published by
Yihan Ma,
May 26, 2020
During a survey conducted in Brazil from October 2019 to March 2020 – therefore partially impacted by the COVID-19 outbreak – half (** percent) of responding internet users aged between 25 and 34 years said they had bought products and/or services online in the 12 months leading up to the survey. This age group's share rose from ** percent recorded both in 2019 and 2018. Likewise, the online shopping penetration rate increased among male and female internet users in Brazil in 2020.
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