| Characteristic | Adventure | Culture | Family | Sun & Beach | Travel services | Urban |
|---|---|---|---|---|---|---|
| Dec 27, 2020 | -14% | -30% | -33% | -35% | -34% | -32% |
| Nov 29, 2020 | -13% | -26% | -34% | -49% | -28% | -24% |
| Oct 18, 2020 | -18% | -22% | -29% | -35% | -26% | -22% |
| Sep 27, 2020 | -12% | -25% | -26% | -34% | -27% | -22% |
| Aug 30, 2020 | -12% | -25% | -33% | -39% | -28% | -25% |
| Aug 16, 2020 | -12% | -17% | -29% | -34% | -28% | -31% |
| Jul 19, 2020 | -13% | -24% | -32% | -39% | -25% | -33% |
| Jun 28, 2020 | -16% | -28% | -30% | -29% | -24% | -29% |
| May 31, 2020 | -21% | -25% | -31% | -38% | -29% | -42% |
| Apr 19, 2020 | -26% | -17% | -29% | -38% | -36% | -39% |
| Mar 29, 2020 | -25% | -19% | -27% | -39% | -34% | -34% |
| Mar 15, 2020 | -32% | -20% | -21% | -44% | -12% | -30% |
| Feb 2, 2020 | 7% | -1% | 0% | 0% | 6% | 3% |
| Jan 19, 2020 | 9% | -1% | 5% | 5% | 9% | 5% |
| Jan 5, 2020 | 9% | 1% | 3% | 8% | 10% | 10% |
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WTTC
February 2021
Worldwide
January 5 to December 27, 2020
percentage change in Google travel searches compared to corresponding week of the previous year
Release date is the date of access.
Data source from Google trends have been categorized into segments further referenced as adventure, culture, urban, sun & beach, and travel services. Each of the segments had been constructed through putting together a set of 20 keywords, covering popular activities, sited, and destinations.
Language of origin has been accounted for via conducting data scraping not only in English, but also in Arabic, French, German, Italian, Japanese, Portuguese, and Spanish. Considered set of countries does not include China to Great Firewall.
