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Gross merchandise volume (GMV) of group buying e-commerce in China from 2015 to 2021 (in billion yuan)

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Source

Release date

August 2019

Region

China

Survey time period

2015 to 2018

Supplementary notes

*Estimate.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of August 2019).

Social commerce here refers to group buying-based social commerce, membership social commerce, and community group buying.

Citation formats

Social commerce GMV in China 2015-2021

Published by
Yihan Ma,
Aug 6, 2019
In 2018, the gross merchandise volume (GMV) of social commerce in China amounted to nearly billion yuan. Listed Chinese social commerce companies such as Pingduoduo, Mogujie, and Yunji were getting an increasing share of the online retail market in recent years.
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Group Buying in ChinaSocial media in ChinaE-Commerce in ChinaCoupon Market Trends in the United StatesInternet usage in China
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