*Other includes ethanol, compressed natural gas, and hydrogen fuel cells. Figures may not sum up to 100 due to rounding. Original question: "What type of engine would you prefer in your next vehicle?"
Number of respondents:
China: n=939
India: n=882
Japan: n=637
South Korea: n=906
Southeast Asia: n=5,028 (including respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam)
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Preferred engine type for next vehicle purchase Asia 2024, by country
In a survey conducted from October to December 2024, in Asia, around ** percent of respondents in India stated that they would prefer a gasoline or diesel engine in their next vehicle. Comparatively, about ** percent of respondents in Japan stated that they would prefer a hybrid engine in their next vehicle.
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Deloitte. (January 7, 2025). Consumers' preferred type of engine for the next vehicle purchase in Asia as of December 2024, by select country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1018105/apac-most-preferred-type-of-engine-for-future-vehicle/
Deloitte. "Consumers' preferred type of engine for the next vehicle purchase in Asia as of December 2024, by select country or region." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1018105/apac-most-preferred-type-of-engine-for-future-vehicle/
Deloitte. (2025). Consumers' preferred type of engine for the next vehicle purchase in Asia as of December 2024, by select country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1018105/apac-most-preferred-type-of-engine-for-future-vehicle/
Deloitte. "Consumers' Preferred Type of Engine for The next Vehicle Purchase in Asia as of December 2024, by Select Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1018105/apac-most-preferred-type-of-engine-for-future-vehicle/
Deloitte, Consumers' preferred type of engine for the next vehicle purchase in Asia as of December 2024, by select country or region ÌÇÐÄÆƽâ°æ, /statistics/1018105/apac-most-preferred-type-of-engine-for-future-vehicle/ (last visited July 25, 2026)
Consumers' preferred type of engine for the next vehicle purchase in Asia as of December 2024, by select country or region [Graph], Deloitte, January 7, 2025. [Online]. Available: /statistics/1018105/apac-most-preferred-type-of-engine-for-future-vehicle/
