Original question: "Thinking about the next time you acquire a vehicle, to what extent do you agree or disagree with the following statements?"
Number of respondents: China - 939; India - 882; Japan - 637; South Korea - 906; and Southeast Asia - 5,027 (including respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam).
Citation formats
Important aspects of costumers' vehicle purchase experience Asia 2024, by country
In a survey conducted from October to December 2024, in Asia, around ** percent of respondents in India and ** percent of respondents in Southeast Asia stated that they have to test drive a vehicle to make sure it is the right one before purchasing it. In comparison, about ** percent of respondents in India and ** percent of respondents in Southeast Asia answered that they would like to interact with real people when purchasing a vehicle.
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Deloitte. (January 7, 2025). Important aspects to customers in the vehicle purchase experience in Asia as of December 2024, by selected country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1379788/asia-important-aspects-of-the-vehicle-purchase-experience-by-country/
Deloitte. "Important aspects to customers in the vehicle purchase experience in Asia as of December 2024, by selected country or region." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1379788/asia-important-aspects-of-the-vehicle-purchase-experience-by-country/
Deloitte. (2025). Important aspects to customers in the vehicle purchase experience in Asia as of December 2024, by selected country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1379788/asia-important-aspects-of-the-vehicle-purchase-experience-by-country/
Deloitte. "Important Aspects to Customers in The Vehicle Purchase Experience in Asia as of December 2024, by Selected Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1379788/asia-important-aspects-of-the-vehicle-purchase-experience-by-country/
Deloitte, Important aspects to customers in the vehicle purchase experience in Asia as of December 2024, by selected country or region ÌÇÐÄÆƽâ°æ, /statistics/1379788/asia-important-aspects-of-the-vehicle-purchase-experience-by-country/ (last visited August 05, 2026)
Important aspects to customers in the vehicle purchase experience in Asia as of December 2024, by selected country or region [Graph], Deloitte, January 7, 2025. [Online]. Available: /statistics/1379788/asia-important-aspects-of-the-vehicle-purchase-experience-by-country/
