Original question: "What are the most important factors driving the choice of brand for your next vehicle?". Multiple selections possible.
Number of respondents: China - 939; India - 882; Japan - 637; South Korea - 906; and Southeast Asia - 5,028 (including respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam).
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Leading factors considered by consumers choosing a car brand Asia 2024, by country
In a survey conducted from October to December 2024, in Asia, around ** percent of respondents in Southeast Asia stated that product quality was the most important factor in choosing the brand of their next vehicle. Comparatively, approximately **** percent of respondents in Japan would consider brand advertising when choosing a brand for their next vehicle.
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Deloitte. (January 7, 2025). Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. (2025). Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading Factors Considered by Consumers When Choosing Brand for next Vehicle in Asia as of December 2024, by Select Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte, Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region ÌÇÐÄÆƽâ°æ, /statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/ (last visited August 01, 2026)
Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region [Graph], Deloitte, January 7, 2025. [Online]. Available: /statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
