Original question: "To what extent would you be willing to pay extra for each of the following connected vehicle services?". Data represents share of respondents who stated 'somewhat willing' or 'very willing.'
*Number of respondents:
China - 939;
India - 882;
Japan - 637;
South Korea - 906;
Southeast Asia - 5,028 (including respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam).
Citation formats
Willingness to pay extra for connected vehicle services Asia 2024, by country
In a survey conducted in Asia from October to December 2024, around ** percent of respondents in India and ** percent of respondents in Southeast Asia expressed their willingness (somewhat willing or very willing) to pay extra for connected anti-theft tracking in their vehicle. In comparison, around ** percent of Chinese respondents expressed a willingness to pay extra for a connected emergency assistance vehicle service.
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Deloitte. (January 7, 2025). Willingness to pay extra for connected vehicle services among customers in Asia as of December 2024, by selected country or region [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1557105/asia-willingness-to-pay-extra-for-vehicle-services/
Deloitte. "Willingness to pay extra for connected vehicle services among customers in Asia as of December 2024, by selected country or region." Chart. January 7, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1557105/asia-willingness-to-pay-extra-for-vehicle-services/
Deloitte. (2025). Willingness to pay extra for connected vehicle services among customers in Asia as of December 2024, by selected country or region. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1557105/asia-willingness-to-pay-extra-for-vehicle-services/
Deloitte. "Willingness to Pay Extra for Connected Vehicle Services among Customers in Asia as of December 2024, by Selected Country or Region." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jan 2025, /statistics/1557105/asia-willingness-to-pay-extra-for-vehicle-services/
Deloitte, Willingness to pay extra for connected vehicle services among customers in Asia as of December 2024, by selected country or region ÌÇÐÄÆƽâ°æ, /statistics/1557105/asia-willingness-to-pay-extra-for-vehicle-services/ (last visited July 29, 2026)
Willingness to pay extra for connected vehicle services among customers in Asia as of December 2024, by selected country or region [Graph], Deloitte, January 7, 2025. [Online]. Available: /statistics/1557105/asia-willingness-to-pay-extra-for-vehicle-services/
