MEA e-commerce payment methods 2030| ��ƽ��

Market share of payment methods in total e-commerce transaction value in the Middle East and Africa (MEA) in 2025, with a forecast for 2030

Characteristic	2025	2030
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Release date

March 2026

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Region

Africa, MENA

Survey time period

2025

Supplementary notes

The figures provided on "digital wallets" include the following:

Wallets that allow for card payments on a mobile device (e.g., Apple Pay, Google Pay);
Stored value wallets (e.g., PayPal, Alipay, in this context specifically when used in an online-only environment);
Mobile money wallets (e.g., M-Pesa in Kenya, again only in an e-commerce environment).

The source does not separate between the different wallets, nor does it provide figures for individual brands.

Citation formats

The market share of debit cards, credit cards, and cash in e-commerce payment methods are all forecast to decrease between 2025 and 2030 in the Middle East and Africa. On the other hand, digital wallets, which were already the leading payment method in 2025 with a market share of ** percent, is forecast to increase further, reaching ** percent by 2023. Digital wallets are applications on connected devices like computers and mobile devices which store payment information from credit cards, debit cards, and even bank details. Popular services include Apple Pay, Google Pay, and PayPal. By 2030, these three services are expected to make up more than ** percent of the total value of e-commerce payments worldwide. Additionally, some e-commerce platforms in the region have launched their own digital wallets, such as JumiaPay in Africa and NoonPay in the United Arab Emirates. These digital wallets not only facilitate online payments, but also incentivize shoppers with exclusive offers, and rewards to shop on their platform. E-Commerce in the MEA E-commerce is a fast-growing industry worldwide, but relative to the rest of the world, the Middle East and Africa have a lot more potential for growth.