Global media e-commerce penetration rate 2030| ��ƽ��

Books, home video, music and video games e-commerce penetration rate worldwide from 2017 to 2030 (in percentage)

Characteristic	Penetration rate
2030	15.8%
2029	15.8%
2028	15.9%
2027	15.8%
2026	15.6%
2025	15.7%
2024	15.3%
2023	14.9%
2022	14.4%
2021	13.8%
2020	13%
2019	12.7%
2018	12.4%
2017	12.2%

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Release date

July 2025

More information

Region

Worldwide

Survey time period

2017 to 2030

Supplementary notes

*Forecast

The eCommerce Media market is a sector of online retailing that focuses on selling media-related products through digital channels. The purpose of eCommerce Media is to provide consumers with a convenient and accessible way to purchase a wide range of products, including books, music, video games and home video.

The eCommerce market for Media consists of four markets:

The Books market includes the sale of physical books, e.g., Textbooks, Academic Books and Collectible Books, via a digital channel.
The Home Video market includes the sale of physical video contents, e.g., DVDs and Blu-ray discs and Computer/Console Video, via a digital channel.
The Music market includes the sale of physical music formats, e.g., CDs, Vinyl records and Cassette tapes, via a digital channel.
The Video Games market includes the sale of physical video games, e.g., DVDs and Blu-ray discs and Computer/console games, via a digital channel.

Citation formats

In 2025, the penetration rate for books, home video, music, and video games bought online worldwide reached 15.7 percent. According to estimates from the ��ƽ�� Market ��ƽ��, the penetration rate in the media e-commerce market is set to reach 15.8 percent by 2030.