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Distribution of online and offline sports and outdoor e-commerce sales worldwide from 2017 to 2027

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Supplementary notes

This includes the

  • track and jogging suits worn for sporting activities
  • lifestyle apparel by sportswear brands
  • functional clothing and footwear for sports purposes
  • athletic apparel and footwear worn for leisure
  • swimwear
  • fishing articles and equipment
  • summer and winter sports equipment

And excludes the
  • work clothes
  • diving equipment
All figures are estimates.
A detailed methodology can be found in the ÌÇÐÄÆƽâ°æ Digital Market Outlook.

Citation formats

Global online and offline sports and outdoor e-commerce sales distribution 2017-2027

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 14, 2023

In 2022, **** percent of products in the global online sports and outdoor industry were purchased offline. The offline channel is forecast to keep the highest share (** percent) by 2027.

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Overview

5

Category benchmarks

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Leading players

7

Online traffic

5

Consumption

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Brand awareness

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Topics

Sporting goods e-commerceE-commerce worldwideGlobal footwear marketSporting goods industry in the U.S.E-commerce in the United States
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