Milka brand profile Germany 2025| ��ƽ��

Milka brand awareness, usage, popularity, loyalty, and buzz among chocolate & candy bar eaters in Germany in 2025

Characteristic	Share of respondents
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Number of respondents

1,245 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate & candy bars

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Milka in Germany?
When it comes to chocolate & candy bar eaters, brand awareness of Milka is at ** percent in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Milka in Germany?
In total, ** percent of German chocolate & candy bar eaters say they like Milka.

What is the usage share of Milka in Germany?
All in all, ** percent of chocolate & candy bar eaters in Germany use Milka.

How loyal are the customers of Milka?
Around ** percent of chocolate & candy bar eaters in Germany say they are likely to use Milka again.

What's the buzz around Milka in Germany?
In 2025, about ** percent of German chocolate & candy bar eaters had heard about Milka in the media, on social media, or in advertising over the past three months.

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