T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us now| Characteristic | Share of respondents |
|---|---|
| Mars awareness | 94% |
| Mars popularity | 40% |
| Mars consumption | 32% |
| Mars loyalty | 26% |
| Mars buzz | 9% |
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Source
Source
Release date
December 2025
More information
Region
United Kingdom
Survey time period
June 17 to December 16, 2025
Number of respondents
7,485 respondents
Age group
18-64 years
Special properties
Respondents who have consumed chocolate & candy bars
Supplementary notes
During the survey, the questions were phrased as follows:
- Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
- Brand popularity: When it comes to chocolate, which of the following brands do you like?
- Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
- Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
- Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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