Alpia brand profile Germany 2022| ��ƽ��

Alpia brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in Germany in 2022

Characteristic	Share of respondents
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Number of respondents

1,198 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Alpia in Germany?
When it comes to chocolate eaters, brand awareness of Alpia is at **% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Alpia in Germany?
In total, **% of German chocolate eaters say they like Alpia. However, in actuality, among the **% of German respondents who know Alpia, **% of people like the brand.

What is the usage share of Alpia in Germany?
All in all, **% of chocolate eaters in Germany use Alpia. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Alpia?
Around **% of chocolate eaters in Germany say they are likely to use Alpia again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Alpia in Germany?
In October 2022, about *% of German chocolate eaters had heard about Alpia in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's *%, meaning at the time of the survey there's little to no buzz around Alpia in Germany.

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