Godiva brand profile U.S. 2025| ��ƽ��

Godiva brand awareness, usage, popularity, loyalty, and buzz among chocolate & candy bar eaters in the United States in 2025

Characteristic	Share of respondents
-	-
-	-
-	-
-	-
-	-

Download

Source

Show detailed source information?

Already a member?

Source

More information

Number of respondents

7,489 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate & candy bars

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Godiva in the United States?
When it comes to chocolate & candy bar eaters, brand awareness of Godiva is at ** percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Godiva in the United States?
In total, ** percent of U.S. chocolate & candy bar eaters say they like Godiva.

What is the usage share of Godiva in the United States?
All in all, ** percent of chocolate & candy bar eaters in the United States use Godiva.

How loyal are the customers of Godiva?
��ǳܲԻ��*** percent of chocolate & candy bar eaters in the United States say they are likely to use Godiva again.

What's the buzz around Godiva in the United States?
In 2025, about **** percent of U.S. chocolate & candy bar eaters had heard about Godiva in the media, on social media, or in advertising over the past three months.

If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer ��ƽ�� Brand KPI survey has you covered.