Ghirardelli brand profile U.S. 2022| ��ƽ��

Ghirardelli brand awareness, usage, popularity, loyalty, and buzz among chocolate eaters in the United States in 2022

Characteristic	Share of respondents
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Number of respondents

1,164 respondents

Age group

18-64 years

Special properties

respondents who eat chocolate

Supplementary notes

During the survey, the questions were phrased as follows:

Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to chocolate, which of the following brands do you like?
Brand usage: When it comes to chocolate, which of the following brands have you consumed in the past 12 months?
Brand loyalty: When it comes to chocolate, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.

Citation formats

How high is the brand awareness of Ghirardelli in the United States?
When it comes to chocolate eaters, brand awareness of Ghirardelli is at **% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Ghirardelli in the United States?
In total, **% of U.S. chocolate eaters say they like Ghirardelli. However, in actuality, among the **% of U.S. respondents who know Ghirardelli, **% of people like the brand.

What is the usage share of Ghirardelli in the United States?
All in all, **% of chocolate eaters in the United States use Ghirardelli. That means, of the **% who know the brand, **% use them.

How loyal are the customers of Ghirardelli?
Around **% of chocolate eaters in the United States say they are likely to use Ghirardelli again. Set in relation to the **% usage share of the brand, this means that **% of their customers show loyalty to the brand.

What's the buzz around Ghirardelli in the United States?
In October 2022, about **% of U.S. chocolate eaters had heard about Ghirardelli in the media, on social media, or in advertising over the past three months. Of the **% who know the brand, that's **%, meaning at the time of the survey there's some buzz around Ghirardelli in the United States.

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